Douyin makes it easier for Gen Z to become a fan of luxury brands
With the luxury sector undergoing a period of significant change and hurdles, Douyin has emerged as an indispensable platform for luxury brands, thanks to its distinctive marketing strategy and vast user community. The latest "2024 Global Luxury Market Mid-Year Update" report reveals that despite a 1% to 3% sales slump in the worldwide luxury market during the first quarter of 2024, transactions for luxury items on Douyin bucked the downward trend, soaring by more than 45% year-over-year, underscoring its vast potential in the luxury promotional landscape. To help luxury brands resolving the stalemate, Ocean Engine hosted the "Spark Creativity, Endless...