With the luxury sector undergoing a period of significant change and hurdles, Douyin has emerged as an indispensable platform for luxury brands, thanks to its distinctive marketing strategy and vast user community. The latest "2024 Global Luxury Market Mid-Year Update" report reveals that despite a 1% to 3% sales slump in the worldwide luxury market during the first quarter of 2024, transactions for luxury items on Douyin bucked the downward trend, soaring by more than 45% year-over-year, underscoring its vast potential in the luxury promotional landscape. To help luxury brands resolving the stalemate, Ocean Engine hosted the "Spark Creativity, Endless...

Amidst the post-pandemic era, the global luxury industry is undergoing unprecedented transformations and challenges. According to the "Mid-Year Update of the 2024 Global Luxury Market Study" jointly released by Bain & Company and Altagamma, the Italian luxury goods association, global luxury market sales are projected to decline by 1% to 3% in the first quarter of 2024, with market growth generally slowing down. In this context, major luxury brands have adjusted their strategies in search of new growth opportunities. Douyin, with its vast user base, sophisticated tagging system, and innovative content ecosystem, is emerging as a vital marketing ground for...